Born from family tradition in Selangor.
Made for the way we snack now.Traditional crunch. A fresh point of view.
Ribbon chips,
reimagined.
Real Uji matcha meets a Malaysian favourite in a bold vegan snack made with natural ingredients and no artificial preservatives.
- 100% vegan
- Real matcha
- Natural ingredients
Our story
A family recipe found a new rhythm.
REEBITE began with Ramalamah A/P Dhornkannu's ribbon chip recipe and a family idea: keep the familiar Malaysian crunch, then bring it into a more modern, ingredient-conscious world.
First sold under the Chella Vegan name, the product has grown through hands-on family testing, flavour development, packaging work and practical feedback. REEBITE is the next chapter.
Late 2022The recipe and product concept take shape.
Early 2023Chella Vegan ribbon chips begin selling online.
January 2026REEBITE is created to carry the idea forward.
The signature bite
Matcha Ribbon Chips
Rice flour, coconut milk and pulses meet real matcha in crisp, savoury ribbons with a distinctive green finish.
A bold flavour built on a traditional form.
- Net weight
- 150 g
- Diet
- 100% vegan
- Flavour
- Matcha
- Preservatives
- None added
What is inside
Simple ingredients. Serious crunch.
Rice flour, coconut milk, groundnut oil, split black gram, mung beans, salt, turmeric powder, matcha powder and carom seeds.
Allergen informationContains peanuts and coconut.
Nutritional information
Serving size: 30 g| Typical values | Per serving | Per 100 g |
|---|---|---|
| Energy | 174 kcal | 579 kcal |
| Protein | 2.8 g | 9.3 g |
| Fat | 11.6 g | 38.8 g |
| Carbohydrate | 14.4 g | 48.1 g |
| Total sugars | 0 g | 0 g |
| Sodium | 48.8 mg | 163 mg |
5 servings per pack
Where it started
From a familiar favourite to something unmistakably new.
The original recipe was prepared, shaped and refined at family scale. Matcha is mixed directly into the dough, giving every ribbon its colour and flavour from the inside out.
More from the makers of REEBITE
A wider family-made range.
REEBITE remains our flagship and the future of our snack range. Alongside it, selected existing products continue under the Chella's Vegan name while our brand family evolves.
01Vegan snack
Matcha Ribbon Chips
02Cold-pressed pantry
Pure Sesame Oil
03Vegan body care
Kungiliyam Cream
04Traditional herbal drink
Sukku Malli Tea
Prefer to browse everything at once?
Visit our Shopee storeIn development
The next crunch could be baked.
REEBITE is exploring a commercially viable baked, non-fried Matcha Ribbon Chip with less oil while protecting the crisp texture and flavour people expect. We welcome conversations with food R&D, manufacturing and distribution partners.
Discuss a collaborationLet's talk
Bring a better bite to more people.
chellaclt@gmail.com+60 12-356 9797No. 79G, Jalan Bidara 10
Bandar Saujana Utama
47000 Sungai Buloh, Selangor
Bandar Saujana Utama
47000 Sungai Buloh, Selangor